Wednesday, January 20, 2010

CLEO campaign process

Consulted our in-charge lecturer and realized that we never really give enough thought when creating out TAPP. It is still too first level and the topics that we came out with does not appeal to our TAPP. Therefore, we cannot really work on our creative brief and strategy if we never refine our TAPP and our 3 cover stories.

A lot of thinking have to been done here.