Packaging Assignment

Before

After

The process was tedious because I do not really follow up with the consultation time. When I was stuck with the idea, I just refuse to consult my lecturer because I think that she will not be able to help as I have not had enough research on the product that I was doing.


So I was really very stuck and thankfully, I went out with yunwei to help her with her final project concept and she helped me with my this assignment by questioning me about the Brand DNA and the direction that I want to go.

She actually enlightened me by going towards the cute direction and upon reaching home, I quickly sketch out the graphics on illustration due to time constrain. Therefore, I finally came out with the surface design, structural design.

The problem to why I cannot think of the direction of my surface design is because I do not know how to incorporate all the research that I have done and get enlightened by it. So that is why I kept thinking about how I can actually incorporate those Japanese packaging design style and also my Target audience response to my packaging design.

From this assignment, I have learned that I have to imagine myself as the target audience and think of what they really want to see from the design. I still failed to put myself into the shoes of the target audience.